Advertising Disclosure

At a Glance

Aging in Place Index may receive payment for advertisements, sponsored content, paid placements, and promotional features. Paid content does not determine company qualification, platform-appearance counts, or ranking position.

• An advertiser cannot purchase an AI platform recommendation
• An advertiser cannot purchase qualification for an AI Consensus Fit Review
• An advertiser cannot purchase a higher calculated ranking
• An advertiser cannot purchase removal of a competing company or a material limitation

What We Consider Advertising

Advertising includes content or placement for which Aging in Place Index receives payment or another material benefit from a company, agency, advertising network, or commercial partner.

Advertising may include:

• Banner advertisements
• Paid placement boxes
• Sponsored articles
• Sponsored company profiles
• Advertiser-supplied videos
• Sponsored email content
• Promotional widgets
• Paid recommendation modules
• Sponsored links
• Paid product announcements
• Advertiser-supported research
• Branded content
• Native advertising
• Featured promotional placements
• Paid social-media content

Advertising may be purchased directly from Aging in Place Index or delivered through a third-party advertising network.

How We Identify Paid Content

Paid content should be identified using clear language that explains its commercial nature.

Labels may include:

• Ad
• Paid Advertisement
• Sponsored
• Sponsored Content
• Paid Placement
• Partner Content
• Presented by [Advertiser]
• Sponsored by [Advertiser]

The label should appear where readers are likely to see it before or while viewing the paid material.

A company logo, brand name, different background color, or visual border does not by itself replace a clear written advertising label.

Advertising Does Not Become Consensus Research

An advertisement is not an AI platform recommendation.

A paid placement does not qualify a company for:

• An AI Consensus Fit Review
• Inclusion as a ranked finalist
• A platform-appearance count
• A particular ranking position

A company must independently meet the published qualification requirements to appear in the main consensus ranking.

Paid promotional material should not be presented as though it were part of the calculated research result.

Advertisers Cannot Purchase a Higher Ranking

Qualifying companies are ranked using:

• Average listed position
• Best listed position
• Advertising payments are not included in the ranking calculation.

The calculation does not consider:

• Length of the advertising agreement
• Sponsorship amount
• Commercial revenue
• Lead volume
• Affiliate commission
• Sales conversion
• Whether the company purchases a featured placement
• Whether the company sponsors another section of the website

A major advertiser may rank below a company that purchases no advertising.

An advertiser may also fail to qualify.

• Number of AI platform appearances
• Advertising spend

Paid Placements May Appear Outside the Calculated Ranking

An advertiser may appear in a clearly labeled promotional area even when it:

• Is not included in the research
• Appears lower in the calculated ranking
• Offers a product related to the topic
• Provides a special offer or promotion
• Sponsors a category or website feature

The placement should be visually and textually distinguishable from the ranking table and editorial conclusions.

A sponsored company should not be inserted into the calculated ranking unless it independently qualifies through the standard research process.

Sponsored Content

Sponsored content is material created, commissioned, funded, or supported by an advertiser.

It may include:

• Videos
• Interviews
• Company announcements
• Product explanations
• Educational resources
• Surveys
• Research projects
• Webinars
• Downloadable materials

Sponsored content should include a clear sponsorship label near the title or beginning of the content.

It should not be presented as an independent AI Consensus Fit Review or Best-of AI Consensus Index unless the research was separately conducted under the standard methodology.

Content Supplied by Advertisers

An advertiser may supply:

• Images
• Videos
• Logos
• Pricing information
• Promotional language
• Company statements
• Offers
• Testimonials
• Research
• Data
• Other marketing materials

Advertiser-supplied content should be identified when necessary to prevent readers from mistaking it for independent research.

Aging in Place Index may edit advertiser-supplied material for:

• Formatting
• Grammar
• Readability
• Technical compatibility
• Legal or policy concerns

Editing advertiser content does not convert it into independent editorial research.

Sponsored Research Must Be Disclosed

A company may provide financial or other support for research about a category, market, or buyer issue.

When research is sponsored, the sponsorship should be disclosed clearly.

The disclosure should explain:

• Whether the sponsor influenced the topic
• Whether the sponsor reviewed the results
• Whether the sponsor had access before publication
• Whether the sponsor could alter the conclusions
• Whether the standard consensus methodology was used

Sponsorship alone does not permit the sponsor to change platform responses or calculated ranking results.

When a sponsor controls the research conclusions, the material should be treated as sponsored content rather than independent consensus research.

What Advertisers May and May Not Control

Advertisers may control:

• The product or service being promoted
• The destination of a sponsored link
• The duration of an advertising campaign
• The geographic audience for an advertisement
• The promotional offer being advertised
• Advertiser-approved brand assets

Advertisers do not control:

• Company qualification
• Platform-appearance counts
• Recorded recommendation positions
• Ranking calculations
• Competing-company inclusion
• Platform disagreement
• Material research limitations

The final conclusions of an independent consensus report

• The content of their own clearly labeled advertisement
• The underlying AI platform responses

Advertisers Do Not Approve Independent Rankings

Companies purchasing advertisements do not generally receive the right to approve:

• The competing companies
• The platform responses
• The qualification result
• Their calculated ranking
• The ranking of competitors
• The buyer-fit conclusion
• Material limitations
• Platform disagreements
• The final consensus index

An advertiser may review its own paid promotional material for accuracy and brand compliance.

Reviewing an advertisement does not grant control over independent research published elsewhere on the website.

Advertisements May Appear on Research Pages

A consensus index or fit review may contain advertisements.

Advertising may appear:

• Within the article
• Beside the article
• Below a ranking table
• Between report sections
• In a sidebar
• Near the conclusion
• At the bottom of the page

The presence of an advertisement on a research page does not mean the advertised company:

• Qualified for the index
• Ranked first
• Was endorsed by every platform
• Was selected as the best buyer fit
• Reviewed or approved the report

Advertisements should remain distinguishable from the research findings.

Paid Placements Near Rankings Should Be Clearly Separated

When an advertisement appears near a ranking table, it should be presented in a way that does not imply that the paid placement is part of the calculated ranking.

The advertisement should:

• Use visual separation from the ranking
• Avoid adopting a false ranking number
• Avoid claiming qualification when the company did not qualify
• Avoid suggesting unanimous platform support unless supported by the research
• Avoid presenting payment as a research distinction

Readers should use the actual ranking table to understand the calculated results.

"Featured" Does Not Necessarily Mean Top-Ranked

A company may be described as featured, promoted, sponsored, or presented by a partner.

Those terms describe website placement or a commercial relationship.

They do not necessarily mean that the company:

• Received the most platform appearances
• Had the best average position
• Is the best option for every reader
• Was selected through the consensus methodology

When a featured placement is paid, the commercial nature of the placement should be disclosed.

Native Advertising

Native advertising is promotional material designed to resemble the surrounding website content.

Because native advertising can look similar to articles, reports, recommendations, or product cards, it should be labeled clearly.

A native advertisement should not be designed to cause a reasonable reader to believe it is:

• A calculated ranking result
• An unpaid company fit review
• A neutral editorial recommendation
• A platform-generated conclusion
• Appropriate labels may include:
• Paid Advertisement
• Sponsored Content
• Paid Placement

Ambiguous labels should be avoided when they do not clearly communicate that the material is paid advertising.

Third-Party Advertising Networks

Aging in Place Index may use third-party advertising networks to display advertisements.

Those networks may select or personalize advertisements based on factors such as:

• General location
• Device type
• Browser information
• Previous online activity
• Advertising preferences
• Campaign targeting

Aging in Place Index may not select or directly approve every advertisement delivered by a third-party network.

Third-party advertising may be governed by the network's own:

• Cookie policy
• Advertising terms
• Data-use practices
• Opt-out tools

Advertisers Are Responsible for Their Claims

Advertisers are responsible for the accuracy, legality, and support for claims made in their advertisements.

Aging in Place Index may reject, remove, or request changes to advertising that appears to:

• Make unsupported health or safety promises
• Misrepresent pricing
• Hide important contract terms
• Impersonate independent editorial content
• Use deceptive buttons or forms
• Promote unlawful products or services
• Create an unacceptable risk to readers
• Violate website policies

Acceptance of an advertisement does not constitute independent verification of every advertiser claim.

Paid Testimonials and Endorsements

Advertisements may include testimonials, endorsements, ratings, or customer statements supplied by the advertiser.

Unless specifically stated otherwise, Aging in Place Index does not independently verify:

• Whether the experience is typical
• Whether compensation was provided
• Whether the testimonial reflects current product performance
• Whether the statement represents most customers

Testimonials within paid advertising should not be confused with Aging in Place Index research findings.

Promotional Offers Can Change

Advertisements may display:

• Discounts
• Limited-time offers
• Promotional codes
• Free consultations
• Financing options
• Product availability
• Installation offers
• Other commercial terms

These offers are controlled by the advertiser and may change without notice.

Aging in Place Index does not guarantee:

• That every reader qualifies
• That the advertisement shows the lowest price
• That the offer is available in every location
• That fees or restrictions are fully described in the advertisement
• That a quote will match the advertised starting price

Readers should verify all terms directly with the advertiser.

• Prices
• That an advertised offer remains available

Advertising Does Not Represent Product Testing

Displaying an advertisement does not mean that Aging in Place Index has:

• Used the service
• Tested the equipment
• Inspected an installation
• Verified emergency-response performance
• Audited the company
• Confirmed customer satisfaction
• Validated every product claim
• Approved the product for a particular person

Unless a report specifically states otherwise, the standard research methodology does not include direct product testing.

Advertisements Do Not Replace Professional Advice

Some advertisements may involve products or services related to:

• Mobility
• Fall risk
• Hearing
• Emergency response
• Accessibility
• Bathroom safety
• Staircase safety
• Home modification
• Construction
• Plumbing
• Electrical work

An advertisement does not establish that the product or service is appropriate for a particular person or home.

Readers should consult an appropriate healthcare, accessibility, home-safety, or construction professional when necessary.

Advertising and Affiliate Compensation Are Different

Aging in Place Index may earn money through both advertising and affiliate relationships.

Advertising

A company pays for promotional exposure, content, or placement.

Affiliate compensation

Aging in Place Index may receive compensation when a reader clicks a link, calls a provider, submits a form, requests information, or completes a purchase.

A page may contain:

• Affiliate links only
• Both advertising and affiliate links
• Neither

The applicable commercial relationships should be disclosed.

Read the Affiliate Disclosure

Sponsored Profiles Are Not AI Consensus Fit Reviews

A sponsored company profile may describe:

• Products
• Features
• Offers
• Company-selected benefits
• Advertiser-supplied claims

An AI Consensus Fit Review is different.

A qualifying fit review is generated from the collected AI platform assessments for one specific buyer situation.

Sponsored material should not use the title "AI Consensus Fit Review" unless the company independently qualified and the standard methodology was used.

Advertisers May Receive Unfavorable Research Coverage

A company purchasing advertising may also:

• Fail to qualify for a report
• Receive a poor-fit conclusion
• Have limitations identified
• Be associated with conflicting public information
• Lose ranking position in an update
• Receive criticism elsewhere on the site

Advertising does not guarantee favorable independent coverage.

We May Reject or Remove Advertising

Aging in Place Index may reject or remove an advertisement or sponsored placement for any lawful reason, including concerns about:

• Reader safety
• Deceptive presentation
• Unsupported claims
• Product quality
• Legal compliance
• Website compatibility
• Privacy
• Data collection
• Brand suitability
• Conflicts with website policies

Accepting advertising from one company does not create an obligation to accept advertising from another.

Advertising Categories May Vary

Advertising on Aging in Place Index may involve:

• Walk-in tubs
• Stairlifts
• Senior technology
• Home-safety products
• Accessibility services
• Home-modification services
• Insurance or financial services
• Caregiver services
• Related consumer products and services

An advertisement may also promote a product or service outside the primary category of the page.

Advertisement placement does not mean that Aging in Place Index has independently determined that the product fits the reader.

Company References Do Not Always Indicate Advertising

Company names, logos, trademarks, and product images may appear for informational or identification purposes.

Their appearance does not necessarily mean that:

• The company advertises on the website
• The company sponsors Aging in Place Index
• The company approved the report
• Aging in Place Index endorses the company

Paid placements should be identified separately.

Advertising Relationships Can Change

Advertising relationships may begin, end, or change over time.

A company may:

• Change its campaign
• Change its offer
• Sponsor a new category
• End a paid placement
• Change the advertising agency or network involved

A ranking does not automatically change when an advertising relationship begins or ends.

Paid placements may be added or removed without altering historical consensus results.

Report an Advertising Concern

Readers may report:

• Sponsored content that appears to be independent research
• A misleading paid placement
• A deceptive promotional claim
• An advertisement that appears unsafe or inappropriate
• Confusion between an advertisement and a ranking
• An undisclosed advertiser relationship
• A technical problem with an advertisement

Submitting a concern does not guarantee that the advertisement will be removed, but the concern may be reviewed under the website's advertising and correction policies.

Report an Advertising Concern

Changes to This Advertising Disclosure

This Advertising Disclosure may be updated when:

• Commercial relationships change
• Advertising technology changes
• Website features change
• Disclosure practices are revised
• Applicable legal or regulatory guidance changes

Effective date: July 29, 2026

Last updated: August 18, 2026

The version displayed on this page applies as of the stated update date.